About Nixal
Built to help companies compete in AI search
Not just another visibility score.
A clear path from AI answers to growth.
What we believe
Trust is now decided inside AI answers — before buyers ever reach your website.
A visibility score only matters if it tells you what to do next.
The goal is not more content. It is being in the answers buyers trust.
Our story
Our story begins with a simple habit: when a system starts making decisions for people, don’t collect opinions about it — go look at what it actually does.
So when buyers started asking ChatGPT and Perplexity what to buy, Emma did exactly that. She read the answers — and then hand-reviewed more than 1,000 citations behind them, tracing which sources actually decided what buyers were told.
The pattern was hard to ignore. Good companies were missing from the answers — not because their products were worse, but because the evidence AI engines trust was never built. The shortlist was being decided, and they weren’t in the room.
Emma founded Nixal to change that: help companies build the evidence it takes to be recommended, measure what changes, and publish the findings openly — so the whole market can see how AI answers actually work.
But we’re just getting started. Because every company that deserves to be recommended, deserves to be found.
Build your AI growth plan
Find out which AI answers your buyers already see — and where you stand in them.