About Nixal
The same problem, a new black box
Discovery moved into a system that will not explain itself.
So we go and watch what it actually does.
What we believe
Trust is now decided inside AI answers — before your audience ever reaches your website.
A visibility score only matters if it tells you what to do next.
Every tool gives a different number. Where not to spend is the harder call.
Our story
Buyers now ask AI before they ask anyone else. We built Nixal so strong B2B companies show up in that answer.
Nixal is a GEO and AEO service for B2B companies. We bring decades of combined product, engineering, and GTM experience from OpenAI, Flexport, Tencent, Airbnb, and Microsoft, across search, marketplaces, and AI products.
We kept seeing the same gap: strong companies left out of AI answers because the evidence AI relies on was never built. We have read more than 10,000 AI citations by hand, and we see it again and again.
So we build that evidence for our clients: buyer journey maps, pages AI can quote, and the third-party sources it trusts. Each project gets the team it needs, and each month you get the answers before and after, with your growth numbers beside them. Nixal was founded by EG.
See where you stand in AI answers
Find out which AI answers your audience already sees — and where you stand in them.