Our service
AI search visibility for B2B companies
We specialize in GEO/AEO for B2B companies. Buyers now decide who makes their shortlist before they ever visit your site. We get you recommended in ChatGPT, Google AI, Perplexity, and Copilot at every stage of their research, and show you the growth every month.
Who it's for
Built for long B2B decisions
Your buyers research for weeks, and several people weigh in. A CFO asks AI about cost, an engineer asks about integrations, a manager asks for alternatives. We track the questions for each role and stage, so you show up across the whole decision.
What's included
What you get
01
Know where you stand
We map how your buyers research, stage by stage and role by role, and measure how AI treats you at each step.
- B2B buyer journey mapping, from problem to shortlist
- Questions tracked for each buying-committee role
- AI visibility audit and baseline across platforms
- Which competitors AI names instead of you
- Which sources AI cites in your category
02
Get recommended in AI answers
Based on the audit, we work on the pages and sources AI draws from.
- Existing pages optimized, and the site fixes AI answers rely on
- New product, solution, and comparison pages
- Recommendations on internal materials and processes
- Third-party channel recommendations, with link-building advice
03
See the growth
Every month we show what changed in the AI answers and what it means for your business.
- Before-and-after AI answers
- Visits from AI platforms to your site
- Inquiries, read alongside the AI changes
- Monthly review with next steps for growth
Optional: team training. GEO depends on data, support, sales, marketing, and operations working together. We run a one-day workshop on the GEO method, built on your diagnosis, and turn it into cross-team SOPs your organization can keep using. Delivered online, or on site by arrangement.
How we work
From diagnosis to results
Start with a diagnosis
We begin with your business goals and how your buyers decide. Then we measure how AI recommends, describes, and cites you on the questions that affect deals. That becomes the baseline for everything after.
Flexible division of work
Who does what is agreed at kickoff, based on your team's capacity and resources. We can own the work end to end or work alongside your team.
One month of diagnosis, then three months of work
The first month is the diagnosis and baseline. The work then runs for at least three months, because AI answers take time to change. We agree the two together, so results can be compared on the same questions and platforms.
Measured by business results
We do not judge the work by a single visibility score. We compare AI answers against the baseline and track site visits and inquiries separately. AI answers change across platforms and over time, so we report with data you can check and do not promise rankings.
See this approach in our payment intelligence AI visibility case study.
Why Nixal
We know how B2B marketing works
B2B marketing works differently from consumer marketing. Deals take months, many people weigh in, and the path from first research to signed contract is long. Every industry also has its own depth: its terms, its standards, the questions its buyers ask. We learn your field properly before we write a word, so what AI repeats about you holds up with experts. Showing what marketing contributed along that path takes deliberate work, and we know that well.
We spent more than ten years inside large enterprises. In B2B, and in large organizations above all, getting teams aligned on what to do and what counts as a result is the hardest part. We have the experience and the confidence to do that with you.
FAQ
Program FAQ
What is an AI search visibility service?
A service that improves how a business shows up when people ask AI tools like ChatGPT or Google AI Mode for a recommendation: whether it is named, whether it is described correctly, and whether it is recommended. For a B2B company, that means showing up when a buyer asks which tools, vendors, or partners to consider.
What does the service include?
Three parts. First, where you stand: we map your buyer journey and the questions each buying-committee role asks, then audit what AI says about you, which competitors it names instead, and which sources it cites. Second, getting named: we optimize existing pages and fix the site issues AI answers rely on, write new product, solution, and comparison pages, recommend changes to internal materials and processes, and recommend third-party channels with link-building advice. If you want us to run the outreach and partnerships on those channels, we quote that separately. Third, the growth: every month we show the before-and-after answers, visits from AI platforms, and inquiries alongside them, with next steps. Team training is available as an option.
Which platforms does the program cover?
ChatGPT and ChatGPT Search, Perplexity, Google AI Overviews and AI Mode, and Microsoft Copilot and Bing. The buyer questions, markets, and competitors we track are chosen around your business, not a generic template.
Is Nixal a software tool?
No. Nixal is an AI search visibility service. Our team does the diagnosis, the content and channel work, and the reporting, and we agree at kickoff which parts we own and which your team runs. We use outside tools and our own internal agents along the way, but what you buy is the work and the judgment behind it.
Does Nixal produce content?
Yes, where it helps. We write and strengthen product, solution, and comparison pages and the answers buyers look for before they reach out. We do not begin with a fixed article quota.
How long is an engagement?
Four months minimum: a one-month diagnosis, then at least three months of work, agreed together. AI answers take time to change, and this gives us time to finish the work and compare results on the same questions and platforms.
How do you measure progress?
We set an agreed baseline and re-run the same questions on the same platforms after the work. Progress shows first in the AI answers: whether you are named, how you are described, and which sources AI cites. We read those changes alongside your growth numbers, such as visits from AI platforms and inquiries, so you can judge the business impact. We use outside tools as needed, and we also run our own internal agents and tools to track the answers.
Can Nixal guarantee rankings or recommendations?
We do not judge the work by rankings, because they change from day to day. We use two sets of measures. On the AI side: how often you are recommended, how often your pages are cited, and whether your customer stories come through, on the questions we agree on. After the diagnosis month we write down the baseline and the targets, and we review against them. On the business side: visits from AI platforms, trials, demos, and how new prospects say they found you. B2B sales cycles are long, so we track these with you every month to see whether the work is reaching the pipeline.
How much does it cost?
Pricing depends on how many products and markets you cover and how competitive your category is. Tell us your situation and we will scope it.
Read first
Before you decide
- Should You Hire an Agency for AI Visibility?
An automotive service review shows why appearing in AI answers is only the start, and what an agency should take on after you buy monitoring software.
- What a GEO Provider Can and Cannot Promise
A GEO agency should recommend evidence-backed work, deliver the agreed scope, and measure whether it helped. Future AI recommendations remain a target, not a certain result.
- Choose a GEO Provider That Will Do the Work You Need
2 companies can both call themselves a GEO provider and still offer very different help.
Find out which vendors AI recommends instead of you
Send us your category and top competitors, and we will tell you what AI says today and whether fixing it is worth it for your business.
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